Sandi Stein: When somebody was killed in Vietnam they would put a flag in the window. And there was not a block that you could walk in that working class, middle class neighborhood that you didn't see flags in the windows. And my home was full of fighting, arguing. And so, I think also, that those ideas of peace and love were wonderful. You know, that looked good.
Now I have fans who say, "We are so sorry, Michael Bay, you still suck but we love you." That's what the director of "Transformers" told Simon Ang during an interview in Seoul. He could have been speaking for me. I think Michael Bay sometimes sucks ("Pearl Harbor," "Armageddon," "Bad Boys II") but I find it possible to love him for a movie like "Transformers." It's goofy fun with a lot of stuff that blows up real good, and it has the grace not only to realize how preposterous it is, but to make that into an asset.
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I saw the movie on the largest screen in our nearest multiplex. It was standing room only, and hundreds were turned away. Even the name of Hasbro, maker of the Transformers toys, was cheered during the titles, and the audience laughed and applauded and loved all the human parts and the opening comedy. But when the battle of the titans began, a curious thing happened. The theater fell dead silent. No cheers. No reaction whether Optimus Prime or Megatron was on top. No nothing. I looked around and saw only passive faces looking at the screen.
Transformers is a live-action movie released by DreamWorks in 2007, with Executive Producer Steven Spielberg and Director Michael Bay. The story follows the Transformers' arrival on modern-day Earth and their interactions with the human race, as they search for the life-giving AllSpark and continue their ages-old civil war. The movie is a new imagining of the Transformers brand, drawing on past Transformers fiction but also distinct in its own right.
Originally slated to release in the summer of 2006, the film arrived in US theaters on July 3, 2007, and hit UK theaters on July 27 and French theaters on July 25. It premiered in Australia on June 12, 2007, and was released there and in a number of Asian countries on June 28, 2007. An extended cut of the film featuring footage not in the original was released to IMAX theatres on September 21, 2007.
The movie closed domestically on November 8, 2007, during which time it took in $319,246,193. (Domestic gross accounted for $310,578,372 before the IMAX version's release.) It has earned a worldwide gross of $709,709,780.[2]
Critical reception was hit-and-miss, more positive than negative but not by a lot, though it's sometimes hard to tell how many negative reviewers were more interested in criticizing Michael Bay in general over the movie itself. Otherwise, the most common negatives involved it being a generally think-free "spectacle"-style movie; even those who rated the movie positively noted it was a pure "popcorn" movie meant to wow its audience with CGI and explosions rather than make them think (Richard Roper noted in his "thumbs up" review "it has no nutritional value"). Whether one considers that a good or bad thing for a movie and if the movie was enough fun to overcome that is, of course, highly debatable. The other main culprit, again noted by many of the positive reviews, was its long running time, particularly the overly-chaotic, often hard-to-follow final big-bang extended ending action sequence. (Roger Ebert noted that this sequence was what made him give the movie three out of four stars rather than the full four.)
Unlike other Transformers toylines (except for Alternators), Hasbro and Takara don't share the full rights to the movie toys: Paramount and ILM hold the rights to the robot designs, while the vehicle modes were licensed by companies such as General Motors (Bumblebee, Jazz, Ironhide and Ratchet), Saleen (Barricade), Force Protection Industries (Bonecrusher), the Sikorsky Aircraft Corporation (Blackout) and the Lockheed Martin Corporation (Starscream). Only Optimus Prime didn't require a license, since his vehicle mode in the movie was heavily genericized, and all manufacturer logos were removed.[24] TakaraTomy even identifies the Leader Class toy as a Kenworth W900 instead of a Peterbilt 379.[25]
Even though Hasbro didn't directly profit from the box office revenue, owning the Transformers brand allowed them to profit more from the toys than from licensed brands such as Spider-Man or Star Wars. In addition, Hasbro was able to give out over 240 licenses to third party companies.[26] In the USA alone, Hasbro had sold more than three million toys from the movie line as early as July 2007,[27] while Wal-Mart had earned more than five million $USD with the movie Transformers at the same time.[28] A lot of the movie toys were frequently sold out at many stores ("drought") due to a mix of popularity, stores underestimating said popularity (and thus not ordering enough toys), shipping problems in China and scalpers.
Eric Murphy Selinger, associate professor of English at DePaul University, is the author of What Is It Then between Us?: Traditions of Love in American Poetry (Cornell, 1998) and co-editor of Jewish American Poetry: Poems, Commentary, and Reflections (Brandeis/UP New England, 2000) and Ronald Johnson: Life and Works, forthcoming from the National Poetry Foundation. He was the 2006-7 recipient of a grant from the Romance Writers of America for research on the aesthetics of popular romance fiction, the subject of his current book project. He has been awarded two NEH grants to lead workshops on teaching poetry in summer 2007 and the 2007-8 academic year. [End Page 325]
The song is also included in an iPod + iTunes advertisement featuring a black and white McCartney walking down a colourful, animated street while performing the song. It saw frequent airplay in summer 2007. 2ff7e9595c
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